Not only in fashion, but in technology, language, behavior, and design, there is a clear distinction between trends and style. Trends are always changing, but style is timeless. Specifically in fashion, trends change with the seasons. New lines of clothing roll out in advertisements as the trees lose their leaves. As celebrities set new bars and companies put out new lines, trends dictate the decisions of society. Perhaps a ploy of a consumerism, trends keep people spending their time and money on conforming to the latest change. New smart phones slip into our pockets with trivial changes in speed or new aesthetic value to the interface, new shoes slip onto our feet as the laces make minuscule alterations, and new words slip between our lips as Internet and TV icons develop fresh lingo. There are stages to this construct, from ignition to burning out. Initially, influential members of society, be them celebrities or anonymous people we cross paths with, set the trend. They update the ever-changing indicators of what is relevant. These individuals or groups hold an incredible power of suasion, and once they define the new “in”–be it with intention or not–the new line is set for the masses. The second stage in the life-cycle of the trend is acceptance. Once adopted by the general public–or a specific community–the trend becomes commonplace. Those who embrace it are seen as aware, and those who do not are irrelevant. The third stage of the trend is death. Trends typically have a short life, but the process of death may vary in length. Sometimes, trends may perish overnight, but in others, the death may be a slow process of decay. Those who are trendy know when a trend is on the decline and jump ship to avoid the look of ignorance. This is the stigma trends create.
Style deflects this.
Styles is a matter of personal choice. True style can withstand the test of time and conditions, and while it may be influenced by both, it is dependent on neither. Style, be it in any industry–fashion, behavior, or design–is a form of expression and art and something that is eternal. It is an outward display of personality and originality and gives a unique edge over the masses who conform to the current trends. Styles cannot be “out,” and therefore, cannot ruin an image. In a broader sense, it is an immortality and speaks louder and stronger than any trend. While trends are means to an end, style is a sustained source of identity. Developing a style is a practice of developing character and forming something that cannot be destroyed. Although many styles may be created in physical mediums–things that can be lost or destroyed–the spirit behind the idea lives on.
Invest in style, it doesn't go "out."